The Truth.
Unfiltered.
"Because most reviews these days are written by people who are either too nice, too paid, or too bored."
The Manifesto
We started Frankly for one simple reason: we were sick of reading "reviews" that were actually just unpaid marketing brochures. You know the ones. Every product is "game-changing." Every minor update is "revolutionary." Every plastic trinket is "essential."
In the modern world of affiliate links and sponsored "unboxings," honesty has become a rare commodity. Most reviewers are terrified of offending a brand because they want to stay on the Christmas card list for the next prototype.
We don't care about the Christmas card list.
If a board game is a tedious slog, we'll tell you. If an espresso machine is a leaky pile of chrome-plated junk, we'll tell you. If a beauty cream is just expensive lard in a glass jar... well, you get the point.
Our Brutal Scale
Rare. Perfect. The sort of thing that makes life worth living.
Genuinely good. It has flaws, but the pros actually outweigh the cons.
The definition of "meh." It exists. It works. It won't inspire you.
A waste of resources. Buying this is an insult to your own bank account.
Actively harmful or broken. Should be fired into the sun.
A preview or analysis of a product that isn't out yet.
Meet The Cynics
The Cardboard Cynic
Board Games Specialist
The Caffeinated Cynic
Brew & Coffee Specialist
The Cosmetic Cynic
Beauty & Skincare Specialist
The Cultivated Cynic
Garden & Outdoors Specialist